October Issue 2018
An affordable professionally-produced event highlights video creates positive awareness of your business or organization and it increases Internet traffic to your site.
Some local business owners, nonprofits and donors deserve recognition for their contribution to the community. The 2018 Shining Stars Awards Luncheon held by the Pompano Beach Chamber of Commerce honored 12 who make the city a better place because of their commitment to community improvement and excellence.
Our assignment was to produce a video tour of the new Broward Addiction Recovery Center (BARC). As brand storytellers, we wanted to bring the building alive with meaning, too. One of the speeches at the grand opening ribbon cutting was personal and powerful, so we incorporated excerpts of it to tell a true story of the new facility’s need and meaning to the community:
An article last month in the online magazine VoyageMIA resulted from an anonymous tip recommending Karen’s entrepreneurial journey as a story that would inspire their readers.
Video is the effective way to engage your target audience by succinctly telling your story about a job well done. We enjoyed writing/producing the story about Burkhardt Construction’s beautiful work revitalizing a tired old street.
A professional event highlights videos is an excellent online marketing tool for your business or nonprofit because it is engaging, much more so than text and images. Edited well, a brief highlights video gives viewers the virtual experience of being there and seeing what they missed.
I remember Barbara Bush as a gracious woman who was upfront when she liked and appreciated something. Someone had given her a copy of the newspaper I founded/wrote/edited in Washington, DC called “Cause Celebre: the news of capital causes.” She liked it well enough to send me this handwritten fan letter.
Just before the Broward County Commissioners deliberated about renewing a 30-year land lease with Butterfly World, Multi-Media Works was tapped to produce a video highlighting its beauty and benefits.
It’s not a food-sport pairing you would think of but it was a smash success at the Wanderers Club in Wellington, Forida’s horse country. We produced a pro mobile highlights video of Lobstermania & Polo for the Public Relations Society of America (PRSA) Palm Beach Chapter. Karen Galanaugh, member of PRSA Palm Beach and the Wanderers Club, arranged the PR chapter’s invites as a fundraiser, the first annual.
Have you experienced the treasure known as Butterfly World in Coconut Creek? We produced this mobile video for the Chamber highlighting the meeting and one of its spectacular Trustee members. Enjoy this virtual visit.
Video is powerful PR if it is engaging. Consider this: If video viewers are not engaged, 20% will click away in 10 seconds; 33% in 30 seconds according to research by Visible Measures. Resolve to make your video command attention right from the start. Let us help with your video open.
Multi-Media Works produced a seminar video for the National Leadership Institute (NLI) about “Nonprofit Trends” with a moderator and three expert panelists in from the nonprofit sector. The valuable information ranged from donor datamining to corporate sponsorship.
The DOING GOOD WORKS YouTube Channel by Multi-Media Works is devoted to producing and featuring these compelling stories—from commercials to short segments to educational mini-documentaries. We have won multiple Palm and Telly Awards for videos about nonprofits over the years.
Miraculously, we survived with little damage in Palm Beach and Broward Counties. Fellow Floridians further south, north and west were not so lucky and we are making donations. This e-newsletter is about sharing Hurricane Irma stories and reflections from our Multi-Media Works Team (plus one).
Humans are programmed to communicate with each other through stories. They add interest, intrigue and context to an otherwise dull message. In videos, story is key to viewer engagement. A video that lacks good storytelling is the first to lose viewers.
Have you ever seen an interview where the speaker is looking too far off camera, either in profile or three-quarter view? This set-up style is a big mistake because viewers feel left out of the conversation on screen so are less engaged. When less engaged, they click away.
Written and produced well, video is a compelling, emotional, educational and entertaining PR tool that can create the image and brand you desire for your business. But without proper planning, video becomes an expensive haphazard array of media on your Website or channel.
Humans are programmed to communicate with each other through stories. They add interest, intrigue and context to an otherwise dull message. In videos, story is key to viewer engagement. Videos that lack good storytelling are the first to lose viewers.
Without proper planning, video becomes an expensive, haphazard array of media on your Website or channel. Harness the video branding opportunity by developing an overall cohesive video strategy and style for your business or nonprofit.
A video that doesn’t succinctly define a problem, challenge or need in the opening is not answering “why” — why viewers matter to your agency or company and why they should want to watch. Without the “why,” they won’t care about the business or the subject presented and will click away after 10-15 seconds.
One common mistake is opening a video with a long series of still pictures without any text or narration explaining them. Even if accompanied by good music, without the important information added, viewers will not be enticed to stay till the end. They need a compelling reason to engage with your video.