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News

February Issue 2018

It’s not a food-sport pairing you would think of but it was a smash success at the Wanderers Club in Wellington, Forida’s horse country. We produced a pro mobile highlights video of Lobstermania & Polo for the Public Relations Society of America (PRSA) Palm Beach Chapter. Karen Galanaugh, member of PRSA Palm Beach and the Wanderers Club, arranged the PR chapter’s invites as a fundraiser, the first annual.

January 2018

Have you experienced the treasure known as Butterfly World in Coconut Creek? We produced this mobile video for the Chamber highlighting the meeting and one of its spectacular Trustee members. Enjoy this virtual visit.

Holiday Issue 2017

Video is powerful PR if it is engaging. Consider this: If video viewers are not engaged, 20% will click away in 10 seconds; 33% in 30 seconds according to research by Visible Measures. Resolve to make your video command attention right from the start. Let us help with your video open.

THANKSGIVING ISSUE

Multi-Media Works produced a seminar video for the National Leadership Institute (NLI) about “Nonprofit Trends” with a moderator and three expert panelists in from the nonprofit sector. The valuable information ranged from donor datamining to corporate sponsorship.

THE MEDIA

October 2017

The DOING GOOD WORKS YouTube Channel by Multi-Media Works is devoted to producing and featuring these compelling stories—from commercials to short segments to educational mini-documentaries. We have won multiple Palm and Telly Awards for videos about nonprofits over the years.

THE HURRICANE IRMA ISSUE

Miraculously, we survived with little damage in Palm Beach and Broward Counties. Fellow Floridians further south, north and west were not so lucky and we are making donations. This e-newsletter is about sharing Hurricane Irma stories and reflections from our Multi-Media Works Team (plus one).

August 2017

Humans are programmed to communicate with each other through stories. They add interest, intrigue and context to an otherwise dull message. In videos, story is key to viewer engagement. A video that lacks good storytelling is the first to lose viewers.

July 2017

MULTI-MEDIA WORKS wins award for Original Video Series created for BOCA CHAMBER OF COMMERCE.

July 2017

The Public Relations Society of America (PRSA) Palm Beach Chapter has voted Multi-Media Works a finalist to receive a Palm Award for outstanding video production.

June 2017

Of 80% of the Internet users who watched a video ad, 46% took some sort of action right after viewing it.

May 2017

Have you ever seen an interview where the speaker is looking too far off camera, either in profile or three-quarter view? This set-up style is a big mistake because viewers feel left out of the conversation on screen so are less engaged. When less engaged, they click away.

Spring News

The script may be wonderful, but if on-camera speakers are stilted and self-conscious your video will take an amateurish turn.

April 2017

Written and produced well, video is a compelling, emotional, educational and entertaining PR tool that can create the image and brand you desire for your business. But without proper planning, video becomes an expensive haphazard array of media on your Website or channel.

March 2017

Humans are programmed to communicate with each other through stories. They add interest, intrigue and context to an otherwise dull message. In videos, story is key to viewer engagement. Videos that lack good storytelling are the first to lose viewers.

March 2017
Valentine'day

Valentine’s Day

Without proper planning, video becomes an expensive, haphazard array of media on your Website or channel. Harness the video branding opportunity by developing an overall cohesive video strategy and style for your business or nonprofit.

HAPPY, HEALTHY, PROSPEROUS 2017

A video that doesn’t succinctly define a problem, challenge or need in the opening is not answering “why” — why viewers matter to your agency or company and why they should want to watch. Without the “why,” they won’t care about the business or the subject presented and will click away after 10-15 seconds.

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HAPPY HOLIDAYS

In storytelling, a video that doesn’t succinctly define a problem, challenge or need in the open is not answering “why” — why viewers matter to your business or nonprofit and why they should want to watch. If the why isn’t compelling and clear, they will click away after 10-15 seconds.

Happy Thanksgiving

One common mistake is opening a video with a long series of still pictures without any text or narration explaining them. Even if accompanied by good music, without the important information added, viewers will not be enticed to stay till the end. They need a compelling reason to engage with your video.

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