19 Feb BRANDING BY VIDEO FOR NONPROFITS
Businesses already know the power of video for branding, promoting and marketing. The better the video is tuned into a company’s service, product and image, the more successful the video branding campaign. However, nonprofit organizations lag behind in using video for branding and fundraising. Yet, when a quality video is added to their Website and PR mix, the organization’s image and good work become memorable.
For example, a new start-up wanted a quality one-minute branding video reflecting the mission: combining upscale food and wine events with fundraising for causes. It’s a good idea to have a professional branding video and get it right, right at the launch.
The challenge for us was the short time frame for branding the essence: bringing together for a cause vendors/donors, style and heart, camaraderie and community. In the end, the video branding mission worked and the client loved it. Check out Food & Wine event video:
Food & Wine event