DRIVE TRAFFIC TO YOUR WEBSITE WITH VIDEO | Multi-Media Works
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DRIVE TRAFFIC TO YOUR WEBSITE WITH VIDEO

Dale 3-25-10-037

DRIVE TRAFFIC TO YOUR WEBSITE WITH VIDEO

One reason it’s a great idea to add video to your Website is that it’s content rich,

which helps to raise your SEO ranking and drive traffic to your site. But be thoughtful

about what you want to accomplish with each video and whether you want it to look

amateurish and spontaneous or polished and professional. Either way, a video should

be compelling.

Example: Staff at an upscale magazine sought greater synergy between their print

and Web product. So a video highlighting a feature in the magazine was posted on the

site that was essentially an edited series of pretty shots set to music. The video really

could have been replaced by more stills. It didn’t add anything special. To enhance

a Website with videos and drive traffic to it, the video needs to be engaging. Give viewers a

reason to click and watch beyond more of the same already pictured in the print edition.

Then they will be apt to return to you site more often for more content.

–Karen www.multi-mediaworks.com

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