21 Sep DRIVE TRAFFIC TO YOUR WEBSITE WITH VIDEO
One reason it’s a great idea to add video to your Website is that it’s content rich,
which helps to raise your SEO ranking and drive traffic to your site. But be thoughtful
about what you want to accomplish with each video and whether you want it to look
amateurish and spontaneous or polished and professional. Either way, a video should
Example: Staff at an upscale magazine sought greater synergy between their print
and Web product. So a video highlighting a feature in the magazine was posted on the
site that was essentially an edited series of pretty shots set to music. The video really
could have been replaced by more stills. It didn’t add anything special. To enhance
a Website with videos and drive traffic to it, the video needs to be engaging. Give viewers a
reason to click and watch beyond more of the same already pictured in the print edition.
Then they will be apt to return to you site more often for more content.