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Before Hurricane IrmaAfter Hurricane Irma Photos: Karen Lustgarten video  pr  print  social DEALING WITH IRMA Miraculously, we survived with little damage in Palm Beach and Broward Counties. Fellow Floridians further south, north and west were not so lucky and we are making donations. This e-newsletter is about sharing Hurricane...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Times Square at dusk in August Photos: Karen Lustgarten video  pr  print  social Video Stat: Visitors spend 48 seconds on a Website without video, 5 minutes 50 seconds with video. (Source: Comscore) Video Tip: DOs & DON'Ts Mistake: NO STORY Humans are programmed to communicate...

photo: Award video  pr  print  social News Release MULTI-MEDIA WORKS WINS AWARD FOR ORIGINAL VIDEO SERIES CREATED FOR BOCA CHAMBER OF COMMERCE July 27, 2017, Palm Beach County—Multi-Media Works, Inc. received the Award of Merit from the Public Relations Society of America (PRSA)/Palm Beach Chapter for an original series of 30 mobile...

photo: Delray Beach by Karen Lustgarten video  pr  print  social Video Stat: Video is a popular content marketing tactic: 70% of B2B marketers use some form of online video with their overall strategies. (Source: Eloqua) Video Tip: DOs & DON'Ts Mistake: TALKING HEAD VIDEOS When you watch a video online,...

"Nature's cloud sculpture" and “Chihuly's glass sculpture" Photos: Karen Lustgarten video  pr  print  social Video Stat: Of 80% of the Internet users who watched a video ad, 46% took some sort of action right after viewing it. (Source: Video Brewery)   Video Tip: DOs & DON'Ts Mistake: DULL or LONG SOUND BITE You’ve...

“Nature’s acacia tree” and “Chihuly's glass sculpture” Photos: Karen Lustgarten video  pr  print  social Video Stat: 46% say they’d be more likely to seek out information about a product or service after seeing it in an online video. (Source: Eloqua)   Video Tip: DOs & DON'Ts Mistake:No Eye Contact Have you ever seen...

“Natales” by Betsy Stewart, American Artist video  pr  print  social Video Stat: 4X as many customers would rather watch a video about a product than read about it. (Source: Animoto) Use video to promote/market your product or service, but be sure it is watchable!   Video Tip: DOs & DON'Ts Mistake:...

making media work for you Video Stat: 59% of senior executives prefer video over text. (Source: Brainshark)   Video Tip: Brand Your Business with Video Images have surpassed text as a branding device. Written and produced well, video is a compelling, emotional, educational and entertaining PR tool that can create the image...

making media work for you Video Tip Tuesday   Stat: Blog posts incorporating video attract 3 times as many inbound links as blog posts without video. (Source: SEOmoz)   Quick Video Tip: DOs and DON’Ts   Pictures Without Explanation One common mistake is opening a video with a long series of still pictures without...

making media work for you Quick Video Tip: DOs and DON’Ts MISTAKE: NO PROBLEM A video that doesn’t succinctly define a problem, challenge or need in the opening is not answering "why" -- why viewers matter to your agency or company and why they should want to watch. Without the...